Gear review video will be published, highlighting the Big Agnes Fly Creek HV UL2. This is a proof of concept for future gear reviews and affiliate marketing
Social media campaign continues on a daily basis
Final gear purchases are made
Route finalization takes place, waypoints are added every 20 miles
A list of mountains and features on Google maps lacking photographs are mapped out to be completed during the hike
March 2018 –
How-to video about food dehydration is published
Resupply points are mapped out
Physical training starts to focus cardio and weight gain
Social media outreach continues, affiliate websites and gear company tie-ins are a possibility
April 2018 –
Burstcoin mining pool is completed. The WWT creates a marketing campaign focused on teaching new miners how to join as well as the benefits of Burst
Burst becomes the official currency of the WWT, our marketing outreach begins to focus on growing the coin as well as the trail
The map is finalized
Physical training kicks into high gear
Backpacking the Gila Wilderness video is published
May 2018 –
Water caches are buried in the Owyhee Desert
Tentative date to start hiking, May 15. Snowpack in the Jarbidge wilderness will determine actual date
June-September 2018
Hike the WWT
4k video is taken every day and content is collected, documenting the hike
GPS tracking is used to create the official WWT trail map, creating the most accurate description possible
Clues are laid on how to find buried treasure on the WWT. An undisclosed amount of Burstcoin will be able to be accessed with the proper pneumonic phrase and PIN. Hiking the WWT and discovering the clues will yield the “buried treasure”.
October 2018 – May 2019
Videos are produced on every section of the trail
Website is updated with accurate information, each section will be detailed enough to help everyone plan their own hike
Official GPX files will be put on the website for purchase
Marketing kicks into high gear focused on bringing awareness to the trail
Burstcoin mining increases and the WWT will be the first hiking trail built on top of a cryptocurrency protocol
Official documentary of the hike will be completed by March and showcased at SXSW
June 2018
QR codes are placed at specific nodes along the trail. Hikers will be able to check-in and prove their hike. 96% of all QR codes must be confirmed in order to claim a successful hike. This allows for a directed acyclic graph (DAG) inspired pattern of hiking, creating options for going around wildfires and blowdowns while still completing a thru-hike.
The Wild West Trail becomes the world’s first “smart hiking trail”. Burstcoin wallets can be used to keep track of hikers and offer monetary incentives for things like speed records.
Future Plans
Future revenue will support the following, among other things:
Caching water in the desert for hikers
Sponsoring trail cleanups and improvements
Creating trail stipends to help offset the costs for those in need
A fundraising platform so individuals can get their hikes sponsored directly (think Kickstarter or Indigogo, with no middleman)
An app that focuses all of our resources in one place, optimized for hiking the WWT